Acana Saport
The Acana Support project provided participating dog training schools with free starter kits and promotional gadgets to support their training efforts.
Logo development
later logo variations
Page from brandbook
Translation
LOGOTYPE
The original ACANA logo.
SIGNET
THE COMPOSITION OF THE SIGNET REFERS TO THE ACADEMIC CAP
The symbol symbolizes the university tradition and refers to cooperation with schools and dogkindergartens in order to attract new fans of ACANA and ORIJEN food.
CLAIM / SLOGAN BRANDINGOWY
Graphically, the claim is an element of the logotype. Due to the readability of the whole, the claim should be entered in one line in the font: AcciuBucRouDEE Bold. The first letter of the word saport is slightly tilted - this optical correction is dictated by the ambiguity of the word (s/aport). When creating a complete sign, both elements should always appear together in an unchanged form.
Brand Heroes
It all begins with an idea. Maybe you want to launch a business.
Key visuals
Products
and process of their design
Product examples with the brand emblem
Material bag
illustration first version
product
chosen version
sketch
Blouse
final illustration
Product
sketch